Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

A Good Company Reputation

Brand reputation is a concept in which an organization is held by its external customers based on its past actions. A lot of companies fail because of putting the brand reputation at the last of the list of priorities, focusing on the technical side of the business like day-to-day operations, urgent matters and the like. There are also organizations that consider that their reputation is their greatest asset. This is true in organizations that are considered knowledge-based. Examples of these are firms in legal, medical, consulting, education and financial sectors. Their works actively revolve around good reputation. If they had a bad reputation, clients will stop going to them for their services. In online companies, online reputation management will make sure that your website has, at least, the most sensible things among other companies.

One of the main benefits of a good reputation is customer preference. Even if your opponent organization has better products, if you provide better customer service, people will choose you. Sometimes, people do not even look at the cost, they just like dealing with people who are positive and pleasant. If you have a good ranking through reputation management services, you have the ability to charge extra fees for your services. People, if they feel that they are getting what they pay for, will be willing to shell out extra. Having a good reputation also means that you have your stakeholders' support in times of difficulties like controversy. You are valued highly in your field because people from within and outside your organization see your company as one that takes care of its people. Although reputation is an intangible concept, research shows that it increases the worth of a corporation.


Don't be the product, buy the product!